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BEHIND THE BRAND

Meet Sammica Cash

ABOUT SAMMICA

Sammica Cash is a driven entrepreneur and elite coach with Memphis roots and Houston grit. A graduate of North Side High School (’90), she first dominated logistics, launching Cashmier Carriers in 1996 and scaling to nine trucks. She later became one of the first Black female club owners in Memphis (Deuces Bar & Lounge; The Cashmere Experience). Through it all, fitness stayed her constant.

Fitness journey highlights:

  • Began training in 1998 at The French Riviera Spa; fell in love with weightlifting

  • Entered Women’s Physique in 2014 at age 43 — won her first show

  • Earned Pro Status by 46

  • Left trucking to pursue her calling as a full‑time trainer & coach

  • Signed 30+ clients in her first month — impact proved undeniable

Today: Sammica leads Cash In Fitness—a results‑driven community known for viral back‑abs content and amazing client transformations. Her mantra: “IT’S JUST WORK.”

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